The Cost of Showing You Care

Despite the sluggish U.S. economy, this year lovebirds still plan to shell out an average of $123 each on Valentine's Day, estimates the National Retail Federation's 2008 Valentine's Day Consumer Intentions and Actions Survey. Total outlay for the U.S: $17 billion.

The survey polled 8,447 consumers and found that 61 percent plan to celebrate the holiday. The most romantic age group is the 18- to 24-year-old set, 72 percent of which plan to shower their sweethearts with everything from candy to jewelry this February. But it's the 25- to 34-year-olds who torch the most cash - $160 on average. Men will spend $163 on their valentines; women, just $84.

Funny how they made a song and called it Love Don't Cost a Thing. And then went on and made a movie with the same title.

Whether you're a lovebird or a lovelorn today, here is Bette Midler's The Glory of Love for your Valentine's Day listening pleasure.